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FAZER XYLIMAX strawberry chewing gum MOOMIN #OURSEA campaign

Help save the Baltic Sea with Moomin’s campaign #OURSEA

The year 2020 marks 75 years since Tove Jansson wrote her first story about the Moomins. To celebrate this anniversary, Moomin Characters Ltd and Bulls Licensing together with its partners are launching a one-year campaign to help save the Baltic Sea. The goal is to collect one million euros for John Nurminen Foundation’s work to keep the Baltic Sea clean and its cultural heritage vibrant.

The sea is an essential part of Tove Jansson’s Moomin universe. We want future generations to be able to enjoy the sea like the Moomins do in Tove’s book Finn Family Moomintroll, where the Moomins are playing in crystal clear waves that we can only dream of today:
“Oh, to be a Moomin and to dance in the waves while the sun gets up!”

Fazer is joining the 2020 campaign to protect and clean the Baltic Sea.

The campaign is organized by Moomin Characters and John Nurminen foundation. Fazer donates 3 cents to the campaign for all products packed in packaging with #OURSEA campaign tag.

Finnish-made Xylimax Moomin full-xylitol chewing gum is a favourite among families with children. Xylimax Moomin Strawberry chewing gum is sweetened with xylitol only and contains only natural strawberry flavours. It is suitable for the whole family, including the youngest members learning how to use xylitol chewing gum after meals.


sweetener (xylitol 67%), gum base, thickener (E414), emulsifier (rapeseed lecithin), stabilizer (E422), natural flavourings, glazing agents (E903), acidity regulator (E300). MAY CONTAIN SOYA LECITHIN. Excessive consumption may produce laxative effects.


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