Size guide

Scandinavian brands whether for kids or adults tend to be on the generous side. The size labeling on children's clothes is based on kids' height rather than age.
Here is a useful chart by JNY colourful kids to show all sizes up to 10 years.

MAINIO kids size chart

 

The adult clothing usually falls into standard sizing labeling and you will find an XS, S, M, L and XL, The XS being an equivalent to UK size 6-8, S - UK 8-10, M -12-14, L - 16-18 and XL - 20-22. As mentioned above, it tends to be generous so I'd advise sizing down, i.e. if you are a small 12, go for S rather than M, if you are 14/16 - choose size M.

Here is another useful chart by Danish DANEFAE:

 

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